Kristen Luu / Merikaa Studio

Stella Artois - Celebrating NYE in China

New Year campaign, OOH, Packaging, E-store & Social

Elevating Stella Artois as the perfect gift for New Year’s Eve in China by celebrating its premium brand equities and reinforcing its position as the ideal beer to pair with European-inspired cuisines. Our goal was to capture the spirit of gifting and the sophistication of Stella, creating an opportunity to celebrate the brand visual assets.
LONDON_Free_stella

We let the designs convey the spirit of New Year celebration in Stella's way. Using the familiar brand assets, we crafted an all-singing, all-dancing Stella Artois gift pack and OOH brand experiences that celebrate the true Joie de bière.  
Stella-star
stella_pattern_inside-1
Stella_Billboard_BB-NYC2-08-s
front
Square_Coaster_Mockup_stella
Square_Coaster_Mockup_stella02
1022_横版KV330ml
stella-ads-s
stella-open-s
stella-outdoor

Project with JKR Shanghai | Role: Lead Designer, Concept, Packaging, Art direction | Freelance illustrator.
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Hi! For any collaboration and work, feel free to reach out to my email: yuen.luu@icloud.com

+44 (0) 7542090218  |  Manchester, UK  |  Download my CV
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