Stella Artois' Immersion into gifting

PACKAGING, JKR SH, ROLE: CONCEPT + DESIGN, WITH FREELANCE ILLUSTRATOR

Gifting as an opportunity to 'celebrate' Stella brand equities.
Stella-NYE-cover-2

Challenge:

  • Get noticed - Achieve cut-through and drive trial

  • Get chosen - Create packs with irresistible allure

  • Elevate the brand perception - Build the brand story



The solution

We let the design convey the spirit of celebration in Stella's way. Using the familiar brand assets, we crafted an all-singing, all-dancing Stella Artois gift pack that celebrates the true Joie de bière.
Stella-star
stella_pattern_inside-1
stella-side-s
front
1022_横版KV330ml
stella-ads-s
stella-open-s
stella-outdoor

Project with JKR Shanghai | Role: Senior Designer, Concept, Packaging, Art direction | Freelance illustrator.

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Hi! For any collaboration and work, feel free to reach out to my email: yuen.luu@icloud.com

+44 (0) 7542090218  |  LONDON, UK


 

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