Stella Artois' Immersion into gifting

PACKAGING, JKR SH, ROLE: CONCEPT + DESIGN, WITH FREELANCE ILLUSTRATOR

Gifting as an opportunity to 'celebrate' Stella brand equities.

Stella-NYE-cover-2

Challenge:

Get noticed - Achieve cut-through and drive trial
Get chosen - Create packs with irresistible allure
Elevate the brand perception - Build the brand story

The solution

We let the design convey the spirit of celebration in Stella's way. Using the familiar brand assets, we crafted an all-singing, all-dancing Stella Artois gift pack that celebrates the true Joie de bière.

Stella-star

stella_pattern_inside-1

stella-side-s

front

1022_横版KV330ml

stella-ads-s

stella-open-s

stella-outdoor

Project with JKR Shanghai | Role: Senior Designer, Concept, Packaging, Art direction | Freelance illustrator.

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Hi! For any collaboration and work, feel free to reach out to my email: yuen.luu@icloud.com

+44 (0) 7542090218 | Manchester, UK | Download my CV

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