Information needs empathy


Turning a dissertation into a tangible design.

The challenges:  It had to be a relationship between the content of the writing and the design format. My dissertation analysed how communication design generates ideas that influence public audiences, from printed media to interactive designs. The nature of human interactions shapes all the design principles. Here, the publication design defined the needs of potential users and addressed them through visuals.

The solution

It's about the way we consume information. Dissertations are often seen as very dry. We are also getting busier in our lives. It must be some ways to use graphics/visuals to tell stories, making dense information easy to digest. The intention is to be efficient, economical and presenting in a compact format.

The way of using digital design language to apply to a printed product. It creates a perfect juxtaposition between the mediums. 


Jane Fulton Suri

“Thoughtless acts are all those intuitive ways we adapt, exploit, and react to things in our environment; things we do without really thinking.”

  • The way people carry and read (using one hand, for example)
  • In the most comfortable size
  • Cost-effective
  • Lightweight, fold-up, and doesn’t take up much space.
  • Easy-to-read, bite-size information


Getting to know who we are designing for is considered the first step of the design process, and it could be one of the most important steps, through understanding the targeted group and feeling their struggle helps us to notice the core problem that could lead to appropriate actions.

Project work at Nottingham Trent University | Role: Research for insights, Writing and Design with feedback from lecturers.

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Hi! For any collaboration and work, feel free to reach out to my email:

+44 (0) 7542090218  |  LONDON, UK