Appletiser – Kristen Luu

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Appletiser - Iconically Fresh

Visual, Campaign idea

Designing campaign visuals that honored the brand’s iconic status while expressing its fresh, sparkling energy in a way that felt modern and ownable.

BACKGROUND

The Appletiser journey began over 50 years ago when a lightly sparkling golden apple liquid was created in a beautiful Elgin Valley in South Africa. An extraordinary drink, created by an astonishing man, so expertly crafted. Now, it needed a visual language that captured both its natural authenticity and effervescent personality.

ANALYSIS

We discovered brands usually employ 4 distinct graphical assets:

IDEATE

Celebrate the everyday moments elevated by Appletiser — the idea that brilliance doesn’t have to be loud or big. It’s in the small, sparkling details. In a world of overcomplication, Appletiser stands out by doing one thing exceptionally well: crafting naturally sparkling refreshment in its iconic green bottle. Simple things, done beautifully.

Brilliance” speaks to quality, elegance, and delight — aligning with Appletiser’s premium positioning.
Balances the elegance of the brand with playful optimism.
Creative possibilities: e.g., visual metaphors around light, sparkle, simplicity, minimalism, or nature..

Refine the packaging appearance

Naturally you. Naturally iconic.

CONCEPT

The spark within - Appletiser is not just a drink, it’s a reflection of your vibrant self. Naturally made, effortlessly elegant, and full of quiet confidence.

Sparkling apples illustrated like tiny orbs of light.
“Brilliance” expressed through soft gradients, reflections, and elegant motion.
Moments of quiet joy — sharing a drink at golden hour, sparkling during a work break, a twist of the cap revealing a moment of calm.

FROM ICON

TO PATTERN (AFFICAN MOTIF INSPIRED)

RESULT

Blending “Naturally Iconic” and “Freshly Sparkled” creates a beautiful tension between elegance and energy, heritage and freshness, premium and playful. I crafted a set of graphical expressions that celebrated the elegance of the sparkling bubbles and the freshness of real apples — Appletiser’s core ingredients and brand symbols.