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Coke Studio: 360 brand experience

Brand experience, visual assets, activations

Evolving Coke Studio into a dynamic, adaptable brand system that seamlessly integrates across festivals, packaging, and real-life experiences.

BACKGROUND

Coke Studio is more than just a platform—it’s a celebration of music, culture, and community. The challenge was to expand the brand’s visual identity into a scalable, festival-ready system that works across global future events while staying true to Coca-Cola’s Coke Studio brand DNA, expressing the fresh, energetic, and immersive feeling.

EXPLORATION

Developing a cohesive set of visual assets that can be easily adapted across different festival environments and brand activations.

Iconography exploration

Typography lockup

Lockup & Compositions

OBJECTIVE

A Flexible Yet Distinctive Design System, allowing for seamless integration across different cultural and musical landscapes.

Created a festival-ready identity that works across print, digital, merchandise, and event spaces.
Designed a vibrant visual language inspired by music’s energy, movement, and rhythm, ensuring that Coke Studio feels alive in any setting.
Balanced Coca-Cola’s iconic red & white palette with bold, dynamic graphics to enhance recognition while bringing a fresh edge to the brand.

A Unified Yet Adaptable Brand Identity: The evolved Coke Studio system allows for seamless integration across any music event, ensuring global consistency with local relevance. Scalable for Future Growth: The new design system lays the foundation for ongoing evolution, ensuring Coke Studio remains at the forefront of music and culture.

Final brand toolkit document

Coke Studio: Rock In Rio music festival

Brand experience, visual assets, Limited packaging

Evolving Coke Studio into a dynamic, adaptable brand system that seamlessly integrates across festivals, packaging, and real-life experiences.

IDEATE

Turning the iconic Coke Studio ring into the festival wristband: The humble wristband has united music lovers for years – prompting even the most die-hard rockers to wear theirs for weeks, months, or years after the event has passed. A powerful symbol of togetherness, where shared interests meet collective experiences. Much like Coke Studio.

Developing the visual language of Rock in Rio as a wristband

Project with Ultralight | Role: Lockup creation, Packaging, Applications, Toolkit document, Visual assets for 3D scenes | Worked with Creative director, Motion Designer, Copywriter, and 3D artists.