With over ten years of experience as a brand design specialist for some of the world’s most iconic brands, I’ve helped businesses craft brand experiences and designs that are both strategic and striking across industries.

Expertise.

Visual/Brand Identity

Packaging system + schematic 

Brand guideline + Toolkit

Digital interactions + interface

Creative communication/campaign 

Art direction in Materials & Photography 

Editorial design, Illustration & Iconography  

Work history.

Ultralight - Manchester

Freelance - WHAM Brand (London), JDO (London), Design Bridge (Shanghai), Born Ugly (Leeds) 

NiCE - Singapore

Jones Knowles Ritchie - Shanghai

Cowan - Ho Chi Minh City

Clients.

Coca-Cola, Jaguar Land Rover, Mars, P&G, Unilever, AB inBev, Three Telecom, Watson, Marionnaud...

Approach

I see each project is a chance to dive into a new world—exploring the brand story, the context, and the culture around it. I start by asking the right questions and getting to know what drives it, so we can build something bold, thoughtful, and uniquely ownable. Whether it's launching something new or evolving the existing brand world, I’m here to collaborate with curiosity, clarity, and a touch of play. Want to see other work? Just drop me a message.

People-centric

Strategy first 

Practicality 

yuen.luu@icloud.com

+44 (0) 7542090218 | Manchester, UK