With over 5 years of experience as a senior packaging designer working with some of the world’s most iconic FMCG brands, I’ve spent the past 3 years expanding my design services to a broad range of clients and industries. My work spans every facet of brand design, driven by a deep understanding of brand equity, user insights, and business challenges.

My diverse portfolio reflects a variety of projects, please drop me an email for relevant project showcases

Expertise.

Visual/Brand Identity

Packaging system + schematic 

Brand guideline + Toolkit

Digital interactions + interface

Creative communication/campaign 

Art direction in Materials & Photography 

Editorial design, Illustration & Iconography  

Work history.

Ultralight - Manchester

Freelance - WHAM Brand (London), JDO (London), Design Bridge (Shanghai), Born Ugly (Leeds) 

NiCE - Singapore

Jones Knowles Ritchie - Shanghai

Cowan - Ho Chi Minh City

Clients.

Coca-Cola, Jaguar Land Rover, Mars, P&G, Unilever, AB inBev, Three Telecom, Watson, Marionnaud...

Hi! For any collaboration and work, feel free to reach out to my email: yuen.luu@icloud.com

+44 (0) 7542090218  |  Manchester, UK  |  Download my CV