I'm Kristen Luu. A concept-driven designer based in London, specialising in crafting unique visual expressions for brands, with a focus on building strategy and storytelling.
CORE DESIGN SKILLS
[ FROM 08/2022 - NOW ]
Freelance Brand Designer
LEARNING & DEVELOPING
After years of working in design agencies, I went back to school and finished a course at Nottingham Trent University, UK. It was a great opportunity to develop my design thinking in different areas, and not limited to graphic design.
The human-centred design principle has always been my focus throughout my design process. In order to gain more understanding of it, I researched, wrote a dissertation and finally created a design artefact base on the topic of "Empathy in design".
< < < < < PREVIOUS WORKING EXPERIENCE - +6 Years
I'm originally from Vietnam, where I learned my design craft through various working experiences, from web design to advertising, and later I found my love for brand creation. I then moved to Shanghai and Singapore to pursue my career development. Those experiences have elevated my design thinking to another level. So now, I'm continuing my quest of learning and growing in the UK, which is well-known for its creative & design development.
Experienced design for a wide range of sectors
Strong conceptual thinking & design instinct
Brand strategy and consumer insights
Efficient projects & time management
Communication & Teamwork
2D Graphics - Photoshop, Illustration, Indesign
3D - Dimension, Sketch3D
Motion - AfterEffect
Digital design - Figma, XD
CMS websites building
TOWARD THE FUTURE > > > > >
Digital design with Figma & Motion design
I believe that anything can become more unique when given enough love. I have helped brands find their distinctive voices through visual storytelling with experiences across various sectors, including Food & Beverage, Personal care, Beauty, Tech products, Real Estate & Place-making. I work best in combining Strategy and Design.
Besides branding, I am looking for more collaborations in the realm of technology, health & wellness, and sustainable lifestyle. If you have a project that needs a visual wizard, please get in touch. Although freelancing at the moment, I'm seeking a full-time role because designing for brands requires a deeper understanding and a long-term commitment.
+44 (0) 7542090218 | LONDON, UK
Branding & Identity
Creative idea for campaigns
Digital interface design
Visuals for social marketing