Hi, I'm Kristen, a brand visual designer. I design brand Identity, visual identity, packaging and creative campaigns. Based in Manchester, partnering with global brands across Asia and the UK.
With over ten years of experience as a brand design specialist for some of the world’s most iconic brands, I’ve spent the last couple of years expanding my work across industries—helping businesses craft brand experiences that are both strategic and striking.
I see each project is a chance to dive into a new world—exploring the brand story, the context, and the culture around it. I start by asking the right questions and getting to know what drives it, so we can build something bold, thoughtful, and uniquely ownable. Whether it's launching something new or evolving the existing brand world, I’m here to collaborate with curiosity, clarity, and a touch of play. Want to see other work? Just drop me a message.
Expertise.
Visual/Brand Identity
Packaging system + schematic
Brand guideline + Toolkit
Digital interactions + interface
Creative communication/campaign
Art direction in Materials & Photography
Editorial design, Illustration & Iconography
Work history.
Ultralight - Manchester
Freelance - WHAM Brand (London), JDO (London), Design Bridge (Shanghai), Born Ugly (Leeds)
NiCE - Singapore
Jones Knowles Ritchie - Shanghai
Cowan - Ho Chi Minh City
Clients.
Coca-Cola, Jaguar Land Rover, Mars, P&G, Unilever, AB inBev, Three Telecom, Watson, Marionnaud...
A people-centric approach
It is built on the understanding that people are multifaceted and that they embrace their own complexity. We need to take that intricacy into account when designing. How do people interact with the product? What would they get out of it? Is the font size legible? The goal here isn’t just making something aesthetically pleasing but also helping people make better choices as easily as possible.
Strategy first
Defining the real question is the most important step to start solving a problem. Sometimes we don't know or seem to forget what we're trying to answer. Putting down the hard work on framing the challenges will lead to much better results.
Practicality
Design is communication, and it has a universal language. From websites, signages, and packaging design... Looking for similar patterns has enabled me to work with a wide range of projects. It involves keeping a finger on the pulse of what's happening, social-driven events that impact modern life and finding ways to respond that create value for all.
Hey! For any collaboration and work, feel free to reach out to my email: kristenluu@icloud.com
+44 (0) 7542090218 | Manchester, UK