Strategic-minded Brand Designer with extensive experience in packaging systems, brand identity creation, I specialise in crafting impactful visual experiences across different industries. Through a culturally diverse lens, I shape comprehensive brand strategies/designs for FMCG brands, elevate corporate communications, and breathe life into startups through compelling visual narratives.
My diverse portfolio reflects a variety of projects, please drop me an email for relevant project showcases
Expertise.
Visual/Brand Identity
Packaging system + schematic
Brand guideline + Toolkit
Digital interactions + interface
Creative communication/campaign
Art direction in Materials & Photography
Editorial design, Illustration & Iconography
Work history.
Ultralight - Manchester
Freelance - WHAM Brand (London), JDO (London), Design Bridge (Shanghai), Born Ugly (Leeds)
NiCE - Singapore
Jones Knowles Ritchie - Shanghai
Cowan - Ho Chi Minh City
Clients.
Coca-Cola, Mars, P&G, Unilever, AB inBev, Three Telecom, Watson...
Hi! For any collaboration and work, feel free to reach out to my email: yuen.luu@icloud.com
+44 (0) 7542090218 | Manchester, UK | Download my CV