VISUAL IDENTITY & 360 EXPERIENCE

Coke Studio: created an adaptable brand system that seamlessly integrates across festivals  

CPG - Packaging and Visual identity

PACKAGING - CAMPAIGN

Brand design for P&G's SK-II

PACKAGING SYSTEM - VISUAL IDENTITY

Simplify for impact: Redesigning Schweppes for premium appeal across Africa

VISUAL IDENTITY - BRAND EXPERIENCE

Coca-Cola and cinema: designed a visual system for the partnership  

CAMPAIGN IDEA

Appletiser - A sparkle of something better

PACKAGING - SPECIAL EDITION

Stella Artois - Celebrating New Years Eve

PACKAGING SYSTEM, VISUAL ASSETS FOR
E-COMMERCE, IN-STORE BRAND EXPERIENCE

Mars Dove Chocolate, a premium gifting experience, Enhancing the art of gifting for
e-commerce in China

Branding for Tech

BRAND CREATION - CHARACTER DESIGN - VISUAL DESIGN

Mealmate, 'The hungry monster', a mascot to improve user experience  

Communication

COMMUNICATION CAMPAIGN - EDITORIAL - REPORT

Communication design for CK Hutchison Group

EDITORIAL - INFOGRAPHIC

Empathy in Design: a relationship between the content and the design formats

COMMUNICATION CAMPAIGN - IDENTITY

The Danone Marketing Awards, an internal event marketing as a part of Danone's new global vision  

Things I care about

VISUAL DESIGN, POSTER

Explore both human interaction with nature and visual abstraction (Coming soon)

CAMPAIGN IDEATION - VISUAL DESIGN

Promoting an important social issue with actionable and meaningful campaign ideas

BRAND CREATION - EXPERIENCE DESIGN

How to make play sustainable and accessible: Designing a platform for Play

BRAND CREATION - VISUAL IDENTITY

S0% - A reason for not drinking: Designing a non-alcoholic drink brand that challenges the social norms

yuen.luu@icloud.com

+44 (0) 7542090218 | Manchester, UK