Ideas move.
Design resonates.
Design resonates.
Helping brands craft meaningful stories.


















VISUAL IDENTITY & 360 EXPERIENCE
An adaptable brand system that seamlessly integrates across festivals
LOGO LOCKUP & GRAPHIC ASSETS
A visual system that is as capable as it is adaptable
PACKAGING - CAMPAIGN
Elevate everyday routines with P&G's SKII

PACKAGING SYSTEM - VISUAL IDENTITY
Simplify for impact: Redesigning Schweppes for premium appeal across Africa
VISUAL IDENTITY - BRAND EXPERIENCE
Coca-Cola and cinema: designed a visual system for the partnership

CAMPAIGN IDENTITY
Appletiser - A sparkle of something better

PACKAGING - SPECIAL EDITION
Stella Artois - Celebrating New Years Eve


PACKAGING SYSTEM, VISUAL ASSETS FOR
E-COMMERCE, IN-STORE BRAND EXPERIENCE
Mars Dove Chocolate: enhancing the art of gifting for e-commerce in China
BRAND CREATION - CHARACTER DESIGN - VISUAL DESIGN
Mealmate, 'The hungry monster', a mascot to improve user experience

COMMUNICATION CAMPAIGN - EDITORIAL - REPORT
Communication design for CK Hutchison Group
COMMUNICATION CAMPAIGN IDENTITY
An internal event marketing as a part of Danone's new global vision
Non-commercial work
EDITORIAL / INFOGRAPHIC
Empathy in Design: a relationship between the content and the design formats

CAMPAIGN IDEAS
Promoting an important social issue with actionable and meaningful campaign ideas

BRAND CREATION - EXPERIENCE DESIGN
How to make play sustainable and accessible

BRAND CREATION - VISUAL IDENTITY
Designed a non-alcoholic drink brand that challenges the social norms
yuen.luu@icloud.com
+44 (0)7542090218 | Manchester, UK