CHARACTER DESIGN, BRAND IDENTITY, UI
The challenges: Finding the time and energy to plan healthy meals tailored to your taste and nutritional needs can be daunting. Mealmate is a meal planning app that helps users stick to their dietary goals by pairing them with a friendly, humanised character.
Developing a mascot was an essential task for this project. We were looking to inject a sense of life, and personality into the brand. It gives audiences a persona to relate to and form a connection with—someone friendly, with perhaps a maternal aspect to feel familiar and trustworthy.
The feeling that there's a monster within you when you're hungry. I turned this energy source into something positive; a cute monster that reminds and helps users achieve their goals.
Freelance project | Role: Strategy, Concept & design | Private client
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Branding & Identity
Creative idea for campaigns
Digital interface design
Visuals for social marketing