Mealmate – Kristen Luu

Mealmate - Meal planning app

Character design, Brand identity, UI

Introducing 'The hungry monster', a mascot to improve user experience.

Finding the time and energy to plan healthy meals tailored to your taste and nutritional needs can be daunting‭. ‬Mealmate‭ ‬is a meal planning app that helps users stick to their dietary goals by pairing them with a friendly, humanised character‭.‬

Developing a mascot was an essential task for my role in this project‭. ‬It's important to inject a sense of life‭, ‬and personality into the‭ ‬brand‭. ‬It gives audiences a persona to relate to and form a connection with‭—someone friendly‭, ‬with perhaps a maternal aspect to‭ ‬feel familiar and trustworthy‭.‬

USER INSIGHT

The feeling that there's a monster within you when you're hungry‭. ‬I turned this energy source into something positive‭; ‬a cute monster that reminds and helps users achieve their goals‭.‬

A group of monsters with different personalities‭: ‬smart‭ (‬always planning‭), ‬lazy‭ (‬to cook‭), ‬cheerful‭, ‬always hungry‭, ‬busy doing something else‮…‬‭. ‬ Personalities that are related to users‭.‬