Mealmate - The hungry monsters
CHARACTER DESIGN, BRAND IDENTITY, UI
A mascot to improve user experience.
The challenges: Finding the time and energy to plan healthy meals tailored to your taste and nutritional needs can be daunting. Mealmate is a meal planning app that helps users stick to their dietary goals by pairing them with a friendly, humanised character.
Developing a mascot was an essential task for this project. We were looking to inject a sense of life, and personality into the brand. It gives audiences a persona to relate to and form a connection with—someone friendly, with perhaps a maternal aspect to feel familiar and trustworthy.
The solution
The little Hungry Monsters
The feeling that there's a monster within you when you're hungry. I turned this energy source into something positive; a cute monster that reminds and helps users achieve their goals.
BRAND EXPRESSION
Encouragement
Educational
Fun & Friendly
A group of monsters with different personalities: smart (always planning), lazy (to cook), cheerful, always hungry, busy doing something else…. Personalities that are related to users.
Freelance project | Role: Strategy, Concept & design | Private client
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Hi! For any collaboration and work, feel free to reach out to my email: yuen.luu@icloud.com
+44 (0) 7542090218 | LONDON, UK