Great ideas don't sit still. They move people, shift culture, and build lasting brands.
Building a brand story starts with an idea that moves—an insight, a story, a feeling. But it’s the design that makes it stick.
I create immersive, holistic brand worlds that go beyond surface aesthetics. Rooted in strategy and brought to life with clarity and creativity, I help brands find their voices, shape their stories, and create designs that stick. Bold, thoughtful, human — every step of the way.
Branding & Visual Identity
From bold typography to expressive colors, every visual element is crafted to carry meaning and change behaviours.
Logotype
Visual identity
Brand book and guideline
Iconography
Event identity
Identity application
Art direction
Web UI design
Book & editorial
Packaging
Great packaging is more than a box—it’s an experience. I design packaging systems that not only elevate your product but also create strong brand recognition across different tiers, formats, and seasonal editions. Whether it’s premium, mass-market, or a special-edition launch, I craft solutions that stand out on the shelf and in the hands of your customers.
Label and structure design
Multi-tier product systems
Packaging guideline
Seasonal & limited-edition
Gifting
Campaign & brand communication
Brand's story needs to be seen, felt, and remembered. I create engaging, visually compelling content that transforms your brand into an immersive experience—whether it’s for digital, print, motion, or experiential campaigns. From social media assets to brand activations, I bring ideas to life with clarity, energy, and impact.
OOH & signage
Presentation
Visual assets for social media
Showcase
Digital publication
Iconic
Intuitive
Emotive
Memorable
yuen.luu@icloud.com
+44 (0) 7542090218 | Manchester, UK
