Service – Kristen Luu

Crafting distinctive expressions for iconic brands that elevate user experiences.

Designing brand experiences with personality & purpose

Building a brand identity starts with an idea that moves—an insight, a story, a feeling. But it’s the design that makes it stick. From bold typography to expressive color, every visual element is crafted to carry meaning and spark connection.

I create immersive, culture-conscious brand worlds that go beyond surface aesthetics. Rooted in strategy and brought to life with clarity and creativity, my work helps brands resonate—visually, emotionally, and across every touchpoint.

Branding & Visual Identity

Creating a brand identity is looking for a recipe: you have to balance each graphic ingredient to bring out the personality, uniqueness and energy of your project. The goal is to create a unique and durable visual language to mark the memory of your customers.

Logotype

Visual identity

Brand book and guideline

Iconography

Event identity

Identity application

Art direction

Web UI design

Book & editorial

Packaging

Great packaging is more than a box—it’s an experience. I design packaging systems that not only elevate your product but also create strong brand recognition across different tiers, formats, and seasonal editions. Whether it’s premium, mass-market, or a special-edition launch, I craft solutions that stand out on the shelf and in the hands of your customers.

Label and structure design

Multi-tier product systems

Packaging guideline

Seasonal & limited-edition

Gifting

Campaign & brand communication

Brand's story needs to be seen, felt, and remembered. I create engaging, visually compelling content that transforms your brand into an immersive experience—whether it’s for digital, print, motion, or experiential campaigns. From social media assets to brand activations, I bring ideas to life with clarity, energy, and impact.

OOH & signage

Presentation

Visual assets for social media

Showcase

Digital publication