Budweiser: Bringing the BOLD spirit to life
Packaging, OOH campaigns
Embodying the brand's spirit into the most significant national holidays, music events and international sport events across the China market.
The challenges: We understand that China New Year occassion is often heavyhanded in traditional elements but the challenge was how to create a CNY campaign designs which bring a fresh, modern, international perspective. Hence the design need to capturing the significance and spirit of the audacious Dog year of 2018.
THE KV REPRESENTED BUD'S SPIRIT
Freedom
Authenticity
Ambition
"Chase your dream"
Project with JKR Shanghai | Role: Senior Designer, Concept, Packaging | with Illustrator
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yuen.luu@icloud.com
+44 (0)7542090218 | Manchester, UK
