IDEAS MOVE.
BRAND STICKS
BRAND STICKS
Ideas move people. Design stays with them.
Let's create together!
Let's create together!


















VISUAL IDENTITY & 360 EXPERIENCE
Coke Studio: created an adaptable brand system that seamlessly integrates across festivals
CPG - Packaging and Visual identity
PACKAGING - CAMPAIGN
Brand design for P&G's SK-II

PACKAGING SYSTEM - VISUAL IDENTITY
Simplify for impact: Redesigning Schweppes for premium appeal across Africa
VISUAL IDENTITY - BRAND EXPERIENCE
Coca-Cola and cinema: designed a visual system for the partnership

CAMPAIGN IDEA
Appletiser - A sparkle of something better

PACKAGING - SPECIAL EDITION
Stella Artois - Celebrating New Years Eve


PACKAGING SYSTEM, VISUAL ASSETS FOR
E-COMMERCE, IN-STORE BRAND EXPERIENCE
Mars Dove Chocolate, a premium gifting experience, Enhancing the art of gifting for
e-commerce in China
Branding for Tech
BRAND CREATION - CHARACTER DESIGN - VISUAL DESIGN
Mealmate, 'The hungry monster', a mascot to improve user experience
Communication

COMMUNICATION CAMPAIGN - EDITORIAL - REPORT
Communication design for CK Hutchison Group
EDITORIAL - INFOGRAPHIC
Empathy in Design: a relationship between the content and the design formats
COMMUNICATION CAMPAIGN - IDENTITY
The Danone Marketing Awards, an internal event marketing as a part of Danone's new global vision
Things I care about

VISUAL DESIGN, POSTER
Explore both human interaction with nature and visual abstraction (Coming soon)

CAMPAIGN IDEATION - VISUAL DESIGN
Promoting an important social issue with actionable and meaningful campaign ideas

BRAND CREATION - EXPERIENCE DESIGN
How to make play sustainable and accessible: Designing a platform for Play

BRAND CREATION - VISUAL IDENTITY
S0% - A reason for not drinking: Designing a non-alcoholic drink brand that challenges the social norms
Playground *Playground *Playground *Playground *Playground *Playground *Playground *Playground *Playground *Playground *Playground *Playground *Playground *Playground *Playground *Playground *Playground *Playground *Playground *Playground *












Hey! For any collaboration and work, feel free to reach out to my email: kristenluu@icloud.com
+44 (0) 7542090218 | Manchester, UK