Dove's Artes gifting collection

Branding system for Dove Artés, an upgraded experience of chocolate gifting collection that highlighted intentional touch.

PACKAGING, BRAND WORLD

CHALLENGE

When product selling moved online, we aimed to create an ultimate unboxing experience in the world of gifting...

OUR APPROACH

There are many reasons to give someone a present‭—the stories‭, ‬inspired by all of our familiar gifting experiences‭. ‬Our storytelling was inspired by the most iconic elements of that experience to link back to the emotive perception of gifting‭.‬

We created a packaging design system‭ (‬a box and a series of paper sleeves‭) ‬and expanded it across physical and digital touchpoints to the whole brand world‭.‬

Dove Artes chocolate was presented as a relevant choice for many gifting occasions by utilising the use of the sleeve to cover the box with different themes/stories.

The cut-out window and carefully designed illustrations interacted with the box, creating a sense of imagination and playfulness in the whole unboxing experience. The stories I created, which inspired by all of our familiar gifting experiences. It was constructed with the most iconic elements to link back to the emotional perception of gifting.

STEP 2

Digitalised physical interaction,
Bringing the unique assets that define Artés from pack to digital.

A project of JKR Shanghai | Role: Senior Designer, Concept, Packaging & Identity, Illustration, Art direction | China

Hi! For any collaboration and work, feel free to reach out to my email: yuen.luu@icloud.com

+44 (0) 7542090218  |  LONDON, UK