S0% – Kristen Luu

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S0% - A reason for not drinking

Brand development, Communication, Social, Packaging

A drink brand that challenges the social norms when choosing non-alcoholic drinks.

Socialising is always an important part of maintaining our balance, whether in work or in life. A drink brand that challenges the social norm when choosing non-alcoholic drinks. When did getting non-alcoholic drinks need an explanation? The project aims to point out the social issues, gaps and frailties to increase understanding between drinkers and non-drinkers in a non-judgmental way. While the message connects with the consumers on a deeper level, the products provide exciting choices for them.‬

THE SOLUTION

Making 0% a bold and proud choice for everyday social situations.

Non-alcoholic at heart, S0% is designed to give non-drinkers a much more exciting choice of drinks when going out / socialising and motivations for staying dry.