S0% A reason for not drinking

CREATIVE COMMUNICATION, PACKAGING

A drink brand that challenges the social norm when choosing non-alcoholic drinks.

The challenges:  Socialising is always an important part of maintaining our balance, whether in work or in life. A drink brand that challenges the social norm when choosing non-alcoholic drinks. When did getting an 0% alcohol drink need an explanation? The project aims to point out the social issues, gaps and frailties to increase understanding between drinkers and non-drinkers in a non-judgmental way. While the message connects with the consumers on a deeper level, the products provide exciting choices for them.

The solution

Making 0% a bold and proud choice for everyday social situations.

Non-alcoholic at heart, S0% is designed to give non-drinkers a much more exciting choice of drinks when going out / socialising and motivations for staying dry.

BRAND COMMUNICATION

Ultimately, it could be an opportunity for Pepsi to place social values and attitudes into its branded media and encourage audiences to act as part of the brand.

Hi! For any collaboration and work, feel free to reach out to my email: yuen.luu@icloud.com

+44 (0) 7542090218  |  LONDON, UK