Budweiser: Always going forward
PACKAGING
Embodying the brand's spirit into the most significant national holidays in China.
The challenges: We understand that China New Year occassion is often heavyhanded in traditional elements but the challenge was how to create a CNY campaign designs which bring a fresh, modern, international perspective. Hence the design need to capturing the significance and spirit of the audacious Dog year of 2018.
The solution
The concept of The running dogs represented BUD’s spirit
Freedom
Authenticity
Ambition
We called it “Chase your dream.”
Project with JKR Shanghai | Role: Senior Designer, Concept, Packaging | with Illustrator
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Hi! For any collaboration and work, feel free to reach out to my email: yuen.luu@icloud.com
+44 (0) 7542090218 | LONDON, UK
I have a huge amount of work across every facet of graphic design that I couldn't put everything here, so please get in touch for more detail. Thanks for visiting.
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