Budweiser: Always going forward


Embodying the brand's spirit into the most significant national holidays in China. 

The challenges:  We understand that China New Year occassion is often heavyhanded in traditional elements but the challenge was how to create a CNY campaign designs which bring a fresh, modern, international perspective. Hence the design need to capturing the significance and spirit of the audacious Dog year of 2018.

The solution

The concept of The running dogs represented BUD’s spirit
  • Freedom
  • Authenticity
  • Ambition
We called it “Chase your dream.”

Project with JKR Shanghai | Role: Senior Designer, Concept, Packaging | with Illustrator

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Hi! For any collaboration and work, feel free to reach out to my email: yuen.luu@icloud.com

+44 (0) 7542090218  |  LONDON, UK

I have a huge amount of work across every facet of graphic design that I couldn't put everything here, so please get in touch for more detail. Thanks for visiting.

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