S0% A reason for not drinking

CREATIVE COMMUNICATION, PACKAGING

A drink brand that challenges the social norm when choosing non-alcoholic drinks.
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The challenges:  Socialising is always an important part of maintaining our balance, whether in work or in life. A drink brand that challenges the social norm when choosing non-alcoholic drinks. When did getting an 0% alcohol drink need an explanation? The project aims to point out the social issues, gaps and frailties to increase understanding between drinkers and non-drinkers in a non-judgmental way. While the message connects with the consumers on a deeper level, the products provide exciting choices for them.



The solution

Making 0% a bold and proud choice for everyday social situations.
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Non-alcoholic at heart, S0% is designed to give non-drinkers a much more exciting choice of drinks when going out / socialising and motivations for staying dry.
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BRAND COMMUNICATION


Ultimately, it could be an opportunity for Pepsi to place social values and attitudes into its branded media and encourage audiences to act as part of the brand.

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Featured Work

Dove ArtésPackaging

Play TogetherBranding

Pepsi - No labelCreative Communication

S0%Creative Communication

Cléo - HaircareBrand Identity

MealmateBrand Identity

WWF CampaignCreative Communication

Hi! For any collaboration and work, feel free to reach out to my email: yuen.luu@icloud.com

+44 (0) 7542090218  |  LONDON, UK


 

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