Budweiser: Always going forward
PACKAGING
Embodying the brand's spirit into the most significant national holidays in China.
The challenges: We understand that China New Year occassion is often heavyhanded in traditional elements but the challenge was how to create a CNY campaign designs which bring a fresh, modern, international perspective. Hence the design need to capturing the significance and spirit of the audacious Dog year of 2018.
The solution
The concept of The running dogs represented BUD’s spirit
Freedom
Authenticity
Ambition
We called it “Chase your dream.”
Project with JKR Shanghai | Role: Senior Designer, Concept, Packaging | with Illustrator
Featured Work
Beauty packagingPackaging
Dove ArtésPackaging
Play TogetherBranding
Pepsi - No labelCreative Communication
S0%Creative Communication
Coke Studio Rock In RioVisual Identity
Waterside - Natural inspiredBrand Identity
MealmateBrand Identity
WWF CampaignCreative Communication
Empathy in DesignEditorial
Budweiser China CNYPackaging
Stella Artois NYE CelebrationPackaging
Hi! For any collaboration and work, feel free to reach out to my email: yuen.luu@icloud.com
+44 (0) 7542090218 | LONDON, UK
I have a huge amount of work across every facet of graphic design that I couldn't put everything here, so please get in touch for more detail. Thanks for visiting.
EXPERTISE
Branding & Identity
Packaging design
Creative idea for campaigns
Illustration
Digital interface design
Visuals for social marketing
Brand strategy