Approach - Uyen Luu

A people-centric approach

It is built on the understanding that people are multifaceted and that they embrace their own complexity. We need to take that intricacy into account when designing. It involves keeping a finger on the pulse of what's happening, social-driven events that impact modern life and finding ways to respond that create value for all.

Strategy first

Defining the real question is the most important step to start solving a problem. Sometimes we don't know or seem to forget what we're trying to answer. Putting down the hard work on framing the challenges will lead to much better results.

Understanding the principle

Design is communication, and it has a universal language. From websites, signages, and packaging design... designers consider similar issues; How do people interact with the product? What would they get out of it? Is the font size legible? Looking for similar patterns has enabled me to work with a wide range of projects. The goal here isn’t just making something aesthetically pleasing but also helping people make better choices as easily as possible.

BRANDING