Coke Studio - Rock in Rio

Packaging, Brand Toolkit

Coke Studio is a platform for artists to record live, build cultural and creative unity, and bring people together through the magic of music. 

TCCC – Coke Music

Leveraging core elements of the Coca-Cola brand, the Coke Studio design system is built for global impact and the universal expression of music. We extent the current Coke Studio design system to introduce Coke Studio 'Rock In Rio' (and other festivals in the future) based on the idea of the closed 'ring'. Specifically for Rock in Rio, we landed on the idea of the festival wristband to amplify the energy of festival goers. 

TCCC – Coke Music1
TCCC – Coke Music2
TCCC – Coke Music3

Developing the visual language of Rock in Rio as a wristband

The humble wristband has united music lovers for years – prompting even the most die-hard rockers to wear theirs for weeks, months, or years after the event has passed. A powerful symbol of togetherness, where shared interests meet collective experiences. Much like Coke Studio.

TCCC – Coke Music4
Rio-Flight Case_01
TCCC – Coke Music6
TCCC – Coke Music8
CSRIR_Phone_03
CSRIR_Phone_04
TCCC – Coke Music7

Final brand toolkit document

Credit: Ultralight | Creative directors: Chris W, Esther L | Motion: Jack H | 3D: Pete N

Featured Work

Dove ArtésPackaging
Pepsi - No labelCreative Communication
S0%Creative Communication
MealmateBrand Identity
WWF CampaignCreative Communication
Hi! For any collaboration and work, feel free to reach out to my email: yuen.luu@icloud.com

+44 (0) 7542090218  |  Manchester, UK


 

View