Coke Studio Rock In Rio

Coke Studio - Rock in Rio

Packaging, Brand Toolkit

Coke Studio is a platform for artists to record live, build cultural and creative unity, and bring people together through the magic of music.

Leveraging core elements of the Coca-Cola brand, the Coke Studio design system is built for global impact and the universal expression of music. We extent the current Coke Studio design system to introduce Coke Studio 'Rock In Rio' (and other festivals in the future) based on the idea of the closed 'ring'. Specifically for Rock in Rio, we landed on the idea of the festival wristband to amplify the energy of festival goers.

Developing the visual language of Rock in Rio as a wristband

The humble wristband has united music lovers for years – prompting even the most die-hard rockers to wear theirs for weeks, months, or years after the event has passed. A powerful symbol of togetherness, where shared interests meet collective experiences. Much like Coke Studio.