With over ten years of experience as a brand design specialist for some of the world’s most iconic brands, I’ve helped businesses craft brand experiences and designs that are both strategic and striking across industries.
Expertise.
Visual/Brand Identity
Packaging system + schematic
Brand guideline + Toolkit
Digital interactions + interface
Creative communication/campaign
Art direction in Materials & Photography
Editorial design, Illustration & Iconography
Work history.
The SUPERULTRARARE - Current
Ultralight - Manchester
Freelance - WHAM Brand (London), JDO (London), Design Bridge (Shanghai), Born Ugly (Leeds)
NiCE - Singapore
Jones Knowles Ritchie - Shanghai
Cowan - Ho Chi Minh City
Clients.
Coca-Cola, Jaguar Land Rover, Mars, P&G, Unilever, AB inBev, Three Telecom, Watson, Marionnaud...
Great ideas don't sit still. They move people, shift culture, and build lasting brands.
Building a brand story starts with an idea that moves—an insight, a story, a feeling. But it’s the design that makes it stick.
I create immersive, holistic brand worlds that go beyond surface aesthetics. Rooted in strategy and brought to life with clarity and creativity, I help brands find their voices, shape their stories, and create designs that stick. Bold, thoughtful, human — every step of the way.
Packaging
Great packaging is more than a box—it’s an experience. I design packaging systems that not only elevate your product but also create strong brand recognition across different tiers, formats, and seasonal editions. Whether it’s premium, mass-market, or a special-edition launch, I craft solutions that stand out on the shelf and in the hands of your customers.
Label and structure design
Multi-tier product systems
Packaging guideline
Seasonal & limited-edition
Gifting
Campaign & brand communication
Brand's story needs to be seen, felt, and remembered. I create engaging, visually compelling content that transforms your brand into an immersive experience—whether it’s for digital, print, motion, or experiential campaigns. From social media assets to brand activations, I bring ideas to life with clarity, energy, and impact.
OOH & signage
Presentation
Visual assets for social media
Showcase
Digital publication
Iconic
Intuitive
Emotive
Memorable
yuen.luu@icloud.com
+44 (0)7542090218 | Manchester, UK