Coca-Cola & Cinema: The partnership identity

Visual identity, Visual assets, Brand toolkit 

From Coke & Music to Coke & Meals, our latest collaboration with Coca-Cola focused on creating an immersive Coke Cinema experience, unlocking new opportunities for the brand to establish a dominant presence in the cinema world. 

We developed a dynamic visual identity—adaptable yet distinctive across different partnerships. Exploring various ways to capture the language of cinema, we integrated copywriting, filmic iconography, and movie poster-inspired visuals to seamlessly position Coca-Cola at the heart of the cinematic experience.

Our first partnership with Cinépolis brought this vision to life.

HIGHLIGHT

From lip-smacking sips to jaw-dropping flicks, from thirst-quenching AHHHs to gut-wrenching ARCHHHs, we showcased how Coca-Cola and movies are always better together‭.

Lockup explorations

Project with Ultralight | Role: Partnership lockup, Iconography, Application, Packaging  |  Worked with Creative director, motion designer, copy-writer, and 3D artists.

yuen.luu@icloud.com

+44 (0)7542090218 | Manchester, UK