Dove's Artes gifting collection
Branding system for Dove Artés, an upgraded experience of chocolate gifting collection that highlighted intentional touch.
Boutique_storyboard

PACKAGING, BRAND WORLD

CHALLENGE

When product selling moved online, we aimed to create an ultimate unboxing experience in the world of gifting...



OUR APPROACH

There are many reasons to give someone a present‭—the stories‭, ‬inspired by all of our familiar gifting experiences‭. ‬Our storytelling was inspired by the most iconic elements of that experience to link back to the emotive perception of gifting‭.‬


We created a packaging design system‭ (‬a box and a series of paper sleeves‭) ‬and expanded it across physical and digital touchpoints to the whole brand world‭.‬

artes-sketch

Dove Artes chocolate was presented as a relevant choice for many gifting occasions by utilising the use of the sleeve to cover the box with different themes/stories.

The cut-out window and carefully designed illustrations interacted with the box, creating a sense of imagination and playfulness in the whole unboxing experience. The stories I created, which inspired by all of our familiar gifting experiences. It was constructed with the most iconic elements to link back to the emotional perception of gifting.


Kristenluu_portfolio2022-331-1
Kristenluu_portfolio2022-333
Kristenluu_portfolio2022-334-1
artes-others1-1
artes-others1-2

STEP 2


Digitalised physical interaction,
Bringing the unique assets that define Artés from pack to digital.
artes_loading
roll-over
Artes-web
artes_e-mall
Artes-digital
20190225-0213
Boutique_WIP-03-1

A project of JKR Shanghai | Role: Senior Designer, Concept, Packaging & Identity, Illustration, Art direction | China

Featured Work

Dove ArtésPackaging

Play TogetherBranding

Pepsi - No labelCreative Communication

S0%Creative Communication

Cléo - HaircareBrand Identity

MealmateBrand Identity

WWF CampaignCreative Communication

Hi! For any collaboration and work, feel free to reach out to my email: yuen.luu@icloud.com

+44 (0) 7542090218  |  LONDON, UK


 

View